Carol Guercio Traver Books

E-Commerce 2010
E-Commerce 2010

By Kenneth C. Laudon

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In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernau...

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E Commerce 2021
E Commerce 2021

By

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E-Commerce 2012
E-Commerce 2012

By Kenneth C. Laudon

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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