Charles Forceville Books

Pictorial Metaphor in Advertising
Pictorial metaphor in advertising
Pictorial metaphor in advertising

By Ch Forceville

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More than two decades have passed since the first editions of Andrew Ortony's Metaphor and Thought (1979) and Lakoff and Johnson's Metaphors We Live By (1980), and metaphorology has practically bec...

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External and detached
External and detached

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Visual and Multimodal Communication
Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Creativity and the Agile Mind

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