Chong Ju Choi Books

Emergent Globalisation
Emergent Globalisation

By Carla Millar, CHONG JU CHOI, Brian Hilton

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"In the modern and postmodern world, businesses and enterprises play a huge role. Their tendency towards globalization needs to be understood and harnessed, not opposed out of hand or wished away....

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Cultural competences
Cultural competences

By Chong Ju Choi

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Emergent Globalization
Emergent Globalization

By C. Choi, B. Hilton

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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