Chris Arnold Books

Ethical marketing and the new consumer
Ethical marketing and the new consumer

By Chris Arnold

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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types...

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Screaming for Attention
Screaming for Attention

By Chris R. Arnold

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Chicago Coloring Book
Chicago Coloring Book

By Chris Arnold

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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