Chris Macrae Books

World class brands
World class brands

By Chris Macrae

Average: 0.00, 0 Ratings

Read More
The brand chartering handbook
The brand chartering handbook

By Chris Macrae

Average: 0.00, 0 Ratings

xii, 413 p. : 24 cm

Read More
Beyond Branding
Beyond Branding

By Nicholas Ind

Average: 0.00, 0 Ratings

Read More

Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More