Chris McVittie Books

Identities in context
Identities in context

By Andrew McKinlay

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"Identities in Context is a comprehensive guide to contemporary discursive research on issues relating to identity across a variety of contexts. By relying on an examination of discourse as a focus...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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