Christian Homburg Books

Marketing Management: A Contemporary Perspective. Christian Homburg, Sabine Kuester and Harley Krohmer
Marketing Management: A Contemporary Perspective. Christian Homburg, Sabine Kuester and Harley Krohmer

By Christian Homburg

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"Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the compre...

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Handbook of Market Research
Handbook of Market Research
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Marketingmanagement
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