Christine Vallaster Books

Engaging with Stakeholders
Engaging with Stakeholders
Connective branding
Connective Branding
Connective Branding

By Claudia Fisher-Buttinger, Claudia Fisher, Christine Vallaster

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This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assig...

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Connective Branding
Engaging with Stakeholders
Measuring and Controlling Sustainability
Brand Organizational Identity and Reputation in Smes an Overview. Qualitative Market Research Volume 10 Issue 4
Connective Branding
Measuring and Controlling Sustainability

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