Christoph Burmann Books

Identity Based Brand Management
Identity Based Brand Management

By Christoph Burmann, Tilo Halaszovich, Nicola Maria Riley, Michael Schade

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1 online resource (x, 313 pages)

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Identitatsbasierte Markenfuhrung
Marketing
Strategische Flexibilitat und Strategiewechsel als Determinanten des Unternehmenswertes.
Identitatsbasierte Luxusmarkenfuhrung
Neue Perspektiven des strategischen Kompetenz Managements
Bewertung von Sponsorships und Marketing-Events
Strategische Flexibilitat und Strategiewechsel Als Determinanten des Unternehmenswertes
Management Von Ad Hoc Krisen
Management Von Ad Hoc Krisen

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