Christopher H. Lovelock Books

Marketing Challenges: Cases and Exercises
Marketing challenges: Cases and exercises
Marketing Challenges
Product Plus: How Product Service Competitive Advantage
Product Plus: How Product Service Competitive Advantage

By Christopher Lovelock, Christopher H. Lovelock

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If a firm is to survive and prosper into the twenty-first century, says Christopher Lovelock, its top management must find ways to create a "product plus organization." Product plus means knowing h...

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Marketing Challenges: Cases and Exercises
Marketing Challenges: Cases and Exercises: Instructor's Manual
Marketing Challenges
Marketing Challenges
Product Plus
Product Plus

By Lovelock

Average: 0.00, 0 Ratings

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Marketing Challenges: Cases and Exercises

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