Christopher J. Miles Books

Interactive Marketing: Revolution Or Rhetoric
Interactive Marketing: Revolution Or Rhetoric

By Christopher Miles, Christopher J. Miles

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this Book Critically Examines The Rhetoric Surrounding Current Trends In The Adoption Of Tropes Of Interactivity In Marketing Communication. Concepts Such As Viral Advertising, Customer-generated C...

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Interactive Marketing: Revolution Or Rhetoric?
Interactive Marketing: Revolution Or Rhetoric?

By Christopher Miles, Christopher J. Miles

Average: 0.00, 0 Ratings

this Book Critically Examines The Rhetoric Surrounding Current Trends In The Adoption Of Tropes Of Interactivity In Marketing Communication. Concepts Such As Viral Advertising, Customer-generated C...

Read More
Interactive Marketing
Interactive Marketing

By Christopher Miles, Christopher J. Miles

Average: 0.00, 0 Ratings

this Book Critically Examines The Rhetoric Surrounding Current Trends In The Adoption Of Tropes Of Interactivity In Marketing Communication. Concepts Such As Viral Advertising, Customer-generated C...

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Dog Soldier
Dog Soldier

By Christopher J. Miles

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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