Clow Baack Books

Integrated Advertising, Promotion, And Marketing Communications
Integrated Advertising, Promotion, And Marketing Communications

By Kenneth E Clow, Clow, Kenneth E., Baack, Donald E, Clow Baack

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This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign pr...

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Integrated Advertising

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