Colin Egan Books

The CIM Handbook Of Strategic Marketing: A Practical Guide For Designing And Implementing Effective Marketing Strategies
The CIM Handbook Of Strategic Marketing: A Practical Guide For Designing And Implementing Effective Marketing Strategies

By Colin Egan, COLIN EGAN

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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphas...

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