Colin McDonald Books

Small enterprise development in mini island economies
Advertising reach and frequency
Advertising reach and frequency

By Colin McDonald

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This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the ne...

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Tracking Advertising and Monitoring Brands
Is your advertising working?
How Advertising Works
How Advertising Works

By Colin McDonald

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Sampling the Universe
Monitoring Advertising Performance
Small enterprise development in mini island economies
The ESOMAR handbook of market and opinion research
The MRG Guide to Media Research

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