E-Marketing: Applications Of Information Technology And The Internet Within Marketing

By Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way market...

The Future Of Marketing: Practical Strategies For Marketers In The Post-Internet Age

By Cor Molenaar, Cor N. A Molenaar

The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message ta...

E-Marketing: Applications Of Information Technology And The Internet Within Marketing

By Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way market...

E-Marketing

By Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way market...

Data Base Marketing.

By Cor Molenaar

Interactive Marketing

By Cor Molenaar, John Knegt

Studying the application of IT to marketing, this work explains why customer dialogue is the key to business success and how technology can provide the means. With the use of practical examples and...

Shopping 3.0: Shopping, The Internet Or Both?

By Cor Molenaar

Customers Don't Come Into A Shop Because They Have To, Because They Have No Choice; They Enter Voluntarily Because It Is Practical, Or Attractive, Or Fun! Shops Are Not Yet Written Off And Retailer...

Shopping 3.0

By Cor Molenaar

El Futuro Del Marketing En La Era Post Internet

By Cor, Cor Molenaar, Molenaar

Nederlanders

By Cor Molenaar