Cravens Books

Strategic Marketing-Overrun
Strategic Marketing-Overrun

By Cravens

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Strategic Marketing Management
Strategic Marketing Management

By Cravens

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Strategic Marketing
Strategic Marketing

By David W. Cravens, Cravens, Cravens, Emeritus Professor Of Marketing David W

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Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many compone...

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Instructor's Manual: Im Strat Market Mgmt Cases
Strategic marketing
Strategic marketing

By David W. Cravens

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Strat Mkt IM
Strat Mkt IM

By Cravens

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Strat Mkt Mgmt Lotus 5.25 Dsks. 4e
Instructor's Manual to Accompany Strategic Marketing Management Cases
Strat Mkt Mgt Im 3.50
Strat Mkt Mgt Im 3.50

By Cravens

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Strat Mkt Mgt Lotus 5.25 Dsks
Strat Mkt Mgt Lotus 5.25 Dsks

By Cravens

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