Dan Zarrella Books

The social media marketing book

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Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.

"Non-communicable diseases, associated with risk factors such as tobacco consumption, poor diet, and alcohol use, represent a growing health burden around the world. The seriousness of non-communic...

Science of Marketing

By Dan Zarrella

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Science of Marketing

By Dan Zarrella

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Science of Marketing

By Dan Zarrella

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Social Marketing Digital Book Set

By Dan Zarrella, Scott Stratten, Gail F. Goodman, Jeff Korhan

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Social Marketing Digital Book Set

By Dan Zarrella, Scott Stratten, Gail F. Goodman, Jeff Korhan

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Science of Marketing

By Dan Zarrella

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.