Daniel G. Bachrach Books

More than a showroom
More than a showroom

By Daniel G. Bachrach

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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail manag...

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10 don ts on your digital devices
10 don ts on your digital devices

By Daniel G. Bachrach

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"In nontechnical language and engaging style, [this] explains to non-techie users of PCs and handheld devices exactly what to do and what not to do to protect their digital data from security and p...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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