Daniel Marburger Books

Stee-Rike Four!: What'S Wrong With The Business Of Baseball?
Stee-Rike Four!: What'S Wrong With The Business Of Baseball?

By Daniel R. Marburger, Daniel Marburger

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When major league baseball cancelled its 1994 season following a player strike, fans were shocked that the national pastime could be brought to a standstill by a collective bargaining dispute. The...

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How Strong Is Your Firm’S Competitive Advantage?
How Strong Is Your Firm’S Competitive Advantage?

By Daniel R. Marburger, Daniel Marburger

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Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or design...

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Innovative Pricing Strategies To Increase Profi Ts
Innovative Pricing Strategies To Increase Profi Ts

By Daniel Marburger

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According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing...

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Economic Decision Making Using Cost Data: A Guide For Managers
Economic Decision Making Using Cost Data: A Guide For Managers

By Daniel R. Marburger, Daniel Marburger, Ryan Peterson

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A firm maximizes profits if each decision adds more to the firm’s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, t...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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