Darrell C. Hayes Books
Public Relations Cases
By Darrell C. Hayes, Jerry A. Hendrix, Hendrix, Jerry A., Hayes, Darrell C.
Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that...
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DVD for Hendrix Hayes Kumar's Public Relations Cases, 8th
By Pallavi Damani Kumar, Darrell C. Hayes, Jerry A. Hendrix
This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how...
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