Dave Gerhardt Books

This Won'T Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

By Gail Axelrod, Janna Erickson, John DeWolf, Dave Gerhardt, Alex Orfao, Mike Volpe, Sara Pion, Daniel J. Murphy

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Founder Brand

By Dave Gerhardt

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Conversational Marketing: How The World'S Fastest Growing Companies Use Chatbots To Generate Leads 24/7/365

By David Cancel, Dave Gerhardt

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"Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-s...

Conversational Marketing

By David Cancel, Dave Gerhardt

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Conversational Marketing

By David Cancel, Dave Gerhardt

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Hypergrowth

By Hiten Shah, Erik Devaney, David Cancel, Dave Gerhardt

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Founder Brand: Turn Your Story Into Your Competitive Advantage

By Dave Gerhardt

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.