Dave Sutton Books

Mac And Bob - The Party Problem
Mac And Bob - The Party Problem

By Alan Windram, Dave Sutton, Written By Alan Windram

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A beautifully illustrated picture book telling the tale of Mac the farmer and his dog Bob. After being invited to a party, they find that all of Mac’s clothes are dirty and he has nothing to wear....

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Planet Perjink
Planet Perjink

By Susan Rennie, Dave Sutton

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Marketing, Interrupted: Sometimes The Only Way To Succeed Is To Go A Little Crazy
Marketing, Interrupted: Sometimes The Only Way To Succeed Is To Go A Little Crazy

By Dave Sutton, Sutton, Dave

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Marketing, Interrupted will put you on a path to transform your marketing: how your customer experiences you, understands you, and interacts with you. It is a change in mindset as well as methodolo...

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Enterprise Marketing Management
Enterprise Marketing Management

By Tom Klein, Dave Sutton, David Sutton, Thomas Klein

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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Ent...

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Enterprise Marketing Management: The New Science Of Marketing
Enterprise Marketing Management: The New Science Of Marketing

By Tom Klein, Dave Sutton, David Sutton, Thomas Klein

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"This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business leaders to begin transforming their Marketing function and accelerating to r...

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Enterprise Marketing Management
Enterprise Marketing Management

By Dave Sutton, D. Sutton, Tom Klein, Dave Sutton, Tom Klein, Tom Klein, Sergio Zyman

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Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same. Their new discipline of enterprise marketing finally will achieve the broad...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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