David (David Steuart) Mercer Books

Marketing

By DAVID MERCER, Mercer, David, Mercer, David (David Steuart), David (David Steuart) Mercer

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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues with...

Ibm: How The World'S Most Successful Corporation Is Managed

By DAVID MERCER, Mercer, David, David (David Steuart) Mercer

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David Mercer. Includes Index. Bibliography: P. 299.

New economy expression

By Mercer David

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"David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business int...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.