David Meerman Scott Books

Xin gui ze
Xin gui ze

By David Meerman Scott

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Zhi da mai jia
Zhi da mai jia

By David Meerman Scott

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Ben shu tong guo biao xin li yi de fei chuan tong fang fa, Jin ru bing yun ying yi ge bao kuo shou zhong, Tuan ti ji si xiang ling dao zhe de li ti wang luo shi jie, Bang zhu gong guan cong ye zhe...

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The New Rules of Marketing and PR
The New Rules of Marketing and PR

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World Wide Rave
World Wide Rave

By David Meerman Scott

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World Wide Rave
World Wide Rave

By David Meerman Scott

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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