David Meerman Scott Books

Marketing the Moon
Marketing the Moon

By David Meerman Scott

Average: 0.00, 0 Ratings

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In...

Read More
The new rules of marketing and PR
The new rules of marketing and PR
Eyeball Wars
Eyeball Wars

By David Meerman Scott

Average: 0.00, 0 Ratings

Read More
The New Rules of Marketing and PR
The new rules of sales and service
The new rules of sales and service

By David Meerman Scott

Average: 0.00, 0 Ratings

"The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today bu...

Read More
The New Rules of Marketing PR
The New Rules of Marketing PR

By

Average: 0.00, 0 Ratings

Read More
The New Rules of Sales and Service How to Use Agile Selling Real Time Customer Engagement Big Data Content and Storytelling to Grow Your Business
Die neuen Marketing und PR Regeln im Web 2.0
Satis ve Hizmetin Yeni Kurallari

Related Articles from our Blog

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More