David Steuart Mercer Books

Marketing Management With InfoTrac College Edition

By Masaaki Kotabe, DAVID MERCER, David Steuart Mercer, Michael R. Czinkota

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The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketin...

Marketing

By DAVID MERCER, David Steuart Mercer, Mercer, David

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dedicated Exclusively To Marketing Topics And Designed To Be Used By Practising Managers From All Fields And By Students, marketing: The Encyclopedic Dictionary Is A Major Contribution To The Refer...

Marketing: The Enyclopedic Dictionary

By DAVID MERCER, David Steuart Mercer, Mercer, David

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The Sales Professional: Strategies And Techniques For Managing The High-Level Sale

By DAVID MERCER, David Steuart Mercer

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Vernacular Literacy: A Re-Evaluation

By Masaaki Kotabe, David Steuart Mercer, Michael R. Czinkota, David Mercer

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Marketing Management: Text And Cases

By Masaaki Kotabe, David Steuart Mercer, Michael R. Czinkota, David Mercer

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.