David Ulrich Books

Zen Camera
Zen Camera

By David Ulrich

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Zen Camera is an unprecedented photography practice that guides you to the creativity at your fingertips, calling for nothing more than your vision and any camera, even the one embedded in your pho...

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Why the Bottom Line ISN T
Why the Bottom Line ISN T

By Norm Smallwood, Dave Ulrich

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"Why the Bottom Line Isn't! began when the authors asked the simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering tha...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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