Dmitar N. Books

Electronic Breadcrumbs: Issues In Tracking Consumers
Electronic Breadcrumbs: Issues In Tracking Consumers

By Dmitar N. Kovac, Kovac, Dmitar N., Kovac, Dmitar N.

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This book looks at the issue of'behavioral marketing'which involves the tracking of consumers'online activities in order to deliver tailored advertising. The digital information age, against a back...

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