Don Norman Books
Emotional design
"Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work...
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Design for a Better World
How human behavior brought our world to the brink, and how human behavior can save us.The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been mi...
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