Don Norman Books

Emotional design
Emotional design

By Donald A. Norman

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"Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work...

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Emotional Design
Emotional Design

By Donald A. Norman

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Design for a Better World
Design for a Better World

By Donald A. Norman

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How human behavior brought our world to the brink, and how human behavior can save us.The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been mi...

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Design of Future Things
Design of Future Things

By Donald A. Norman

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The Design Of Everyday Things
The Design Of Everyday Things

By Don Norman

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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