Drayton Bird Books

Marketing Insights And Outrages
Marketing Insights And Outrages

By Drayton Bird, Bird, Drayton

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Published in association with Marketing Magazine

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Marketing Insights And Outrages: A Collection Of Pithy Pieces From Marketing Magazine
Marketing Insights And Outrages: A Collection Of Pithy Pieces From Marketing Magazine

By Drayton Bird, Bird, Drayton

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Published in association with Marketing Magazine

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Commonsense Direct & Digital Marketing
Commonsense Direct & Digital Marketing

By Drayton Bird

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drayton Bird's commonsense Direct And Digital Marketing Is Not Only Seen As The Authority On Direct Marketing Execution But Is Also Widely Appreciated For Its Engaging, Non-nonsense Style. The Late...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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