E. Jerome McCarthy Books

Builds on the foundation pillars of the four Ps framework, managerial orientation, and strategy planning focus. Consistent with a belief in continuous quality improvement, this book offers concepts...

Basic Marketing

By E. Jerome McCarthy, William D. Perreault, William Perreault Jr., William D. Perreault, Jr., E. Jerome McCarthy

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This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The emphasi...

Basic Marketing: A Global Managerial Approach

By E. Jerome McCarthy, Edmund Jerome McCarthy

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Basic Marketing: A Global Managerial Approach

By E. Jerome McCarthy, William D. Perreault

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.