Edward Elder Books

Marketing Leadership In Government

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Political Marketing: Principles And Applications

By Robin Pettitt, Edward Elder, André Turcotte, Vincent Raynauld, Jennifer Lees-Marshment, Robin T. Pettitt, Brian Conley

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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible...

Political Marketing

By Robin Pettitt, Edward Elder, André Turcotte, Vincent Raynauld, Jennifer Lees-Marshment, Robin T. Pettitt, Brian Conley

Average: 0.00, 0 Ratings

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible...

Political Marketing

By Edward Elder, André Turcotte, Vincent Raynauld, Jennifer Lees-Marshment, Robin T. Pettitt, Brian Conley

Average: 0.00, 0 Ratings

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible...

Political Marketing

By Robin Pettitt, Edward Elder, André Turcotte, Vincent Raynauld, Jennifer Lees-Marshment, Robin T. Pettitt, Brian Conley, Jennifer Lees-Marshment; Brian Conley; Edward Elder; Robin Pettitt; Vincent Raynauld; André Turcotte

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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible...

Political Marketing

By Robin Pettitt, Edward Elder, André Turcotte, Vincent Raynauld, Jennifer Lees-Marshment, Robin T. Pettitt, Brian Conley

Average: 0.00, 0 Ratings

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible...

Marketing Leadership In Government: Communicating Responsiveness, Leadership And Credibility

By Edward Elder

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Edward Elder.

Marketing Leadership In Government: Communicating Responsiveness, Leadership And Credibility

By Edward Elder

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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms...

Political Marketing and Management in the 2020 New Zealand General Election

By Jennifer Lees Marshment, Edward Elder

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Political Marketing

By Brian Conley, Vincent Raynauld, Robin Pettitt, Jennifer Lees Marshment, Edward Elder

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.