Edward Russell Books

The Raft
The Raft

By Edward Russell

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Les fondamentaux du marketing
Les fondamentaux du marketing

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The fundamentals of marketing
The fundamentals of marketing

By Edward Russell

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The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an intro...

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Rex V. Russell
Rex V. Russell

By Edward Russell

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Rex V. Russell
Rex V. Russell

By Edward Russell

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Advertising Campaigns
Advertising Campaigns

By Edward Russell, Stukent

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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