Ejaz Ghani Books

The Service Revolution in South Asia
The Service Revolution in South Asia

By Ejaz Ghani

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Contributed articles on service industries and their trade aspects in South Asia.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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