Eliezer Geisler Books

Managing technology in healthcare
Managing technology in healthcare

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Managing the aftermath of radical corporate change
Managing the aftermath of radical corporate change

By Eliezer Geisler

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Dr. Geisler lists the problems associated with radical change and describes the futility of total corporate transformations in general. In addition, he develops a staged process by which managers c...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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