Elizabeth Parsons Books

The upside-down cat
The upside-down cat

By Elizabeth Parsons

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A young boy learns a difficult but important lesson about life when he discovers his cat, missing since the previous summer, living happily with an old fisherman.

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Branded lives
Branded lives

By Vincenza Priola, Matthew J. Brannan, Elizabeth Parsons

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"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the p...

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Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons

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Complete coverage of all contemporary issues modules for marketing and consumer behavior students.

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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