Ellen Gruber Garvey Books
The adman in the parlor
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not...
Read MoreThe Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not...
Read MoreRaw data is an oxymoron
We live in the era of Big Data, with storage and transmission capacity measured not just in terabytes but in petabytes (where peta- denotes a quadrillion, or a thousand trillion). Data collection i...
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