Ellen Gruber Garvey Books

The adman in the parlor
The adman in the parlor

By Ellen Gruber Garvey

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How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not...

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The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s
The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

By Ellen Gruber Garvey

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How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not...

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Adman in the Parlor
Adman in the Parlor

By Ellen Gruber Garvey

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Raw data is an oxymoron
Raw data is an oxymoron

By Lisa Gitelman

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We live in the era of Big Data, with storage and transmission capacity measured not just in terabytes but in petabytes (where peta- denotes a quadrillion, or a thousand trillion). Data collection i...

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Adman in the Parlor
Adman in the Parlor

By Ellen Gruber Garvey

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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