Elnora Stuart Books

Marketing: Real People, Real Choices

By Michael R. Solomon, Elnora Stuart, Michael R. Solomon, Elnora Stuart, Greg W. Marshall, Elnora W. Stuart

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For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answe...

Marketing: Real People, Real Choices

By Michael R. Solomon, Elnora W. Stuart, Elnora Stuart

Average: 0.00, 0 Ratings

Marketing: Real People, Real Choices

By Michael R. Solomon, Elnora W. Stuart, Greg W. Marshall, Elnora Stuart

Average: 0.00, 0 Ratings

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces ma...

Marketing: Real People, Real Choices

By Michael R. Solomon, Elnora Stuart, Greg Marshall, Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart

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MyLab Marketing With Pearson EText -- Combo Access Card -- For Marketing: Real People, Real Choices

By Michael R. Solomon, Elnora Stuart, Greg Marshall, Michael Solomon

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This MyLab Combo Card Access code includes a MyLab access code plus a loose-leaf print reference (delivered by mail) to complement your MyLab experience. You will require an instructor’s Course ID...

Instructors Resource Manual

By Elnora Stuart, Michael Solomon

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The Box

By Elnora Stuart, Michael Solomon

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Marketing Real People Real Choices

By Michael R. Solomon, Elnora Stuart, Michael Solomon

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Marketg Real People&Navigatg Blackboard Pkg

By SOLOMON, Michael R. Solomon, Greg W. Marshall, Elnora Stuart

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Marketg Real People& Dk Esst Mngrs Mktg Eff

By SOLOMON, Michael R. Solomon, Greg W. Marshall, Elnora Stuart

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.