Emanuel Rosen Books

Anatomy of Buzz Creating Word of Mouth

By Emanuel Rosen

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Absolute value

By Itamar Simonson

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Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, marke...

The Anatomy of Buzz

By Emanuel Rosen

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"In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz - a universe that embraces everything from high-tech equipment to book...

The Anatomy of Buzz

By Emanuel Rosen

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The Anatomy of Buzz Revisited

By Emanuel Rosen

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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s...

Think Like a Shrink

By Emmanuel Dr. Rosen

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Corneal Topography

By David O Brart, Melanie Corbett, Ronnie Stevenson, Emanuel Rosen

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$Refractive Surgery And Optometric Practice$

Refractive Surgery And Optometric Practice

By Deepak Chitkara, Emanuel Rosen

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Anatomy Of Buzz

By Emanuel Rosen

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Buzz

By Emanuel Rosen

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.