Emanuel Rosen Books
The Anatomy of Buzz
"In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz - a universe that embraces everything from high-tech equipment to book...
Read MoreThe Anatomy of Buzz Revisited
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s...
Read More