Emanuel Rosen Books

The Anatomy of Buzz
The Anatomy of Buzz

By Emanuel Rosen

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"In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz - a universe that embraces everything from high-tech equipment to book...

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The Anatomy of Buzz
The Anatomy of Buzz

By Emanuel Rosen

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The Anatomy of Buzz Revisited
The Anatomy of Buzz Revisited

By Emanuel Rosen

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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s...

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Anatomy Of Buzz
Anatomy Of Buzz

By Emanuel Rosen

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Buzz
Buzz

By Emanuel Rosen

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The Anatomy of Buzz
The Anatomy of Buzz

By Emanuel Rosen

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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