Eric J. Johnson Books
The Elements Of Choice
A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate pro...
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The Elements Of Choice
A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workingsEvery time we make a choice, our minds go through an elaborate proc...
Read More
Johnson:The Elements Of Choice
**A guide to the inner workings of how decisions are made --and an essential tool kit for helping others make decisions better**Plenty of books dwell on the faults in our decision-making or offer a...
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