Eric J. Johnson Books

Elements of Choice
Elements of Choice

By Eric J. Johnson

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The Elements of Choice
The Elements of Choice

By Eric J. Johnson

Average: 0.00, 0 Ratings

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workingsEvery time we make a choice, our minds go through an el...

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Elements of Choice
Elements of Choice

By Eric J. Johnson

Average: 0.00, 0 Ratings

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Elements of Choice
Elements of Choice

By Eric J. Johnson

Average: 0.00, 0 Ratings

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Elements of Choice
Elements of Choice

By Eric J. Johnson

Average: 0.00, 0 Ratings

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Elements of Choice
Elements of Choice

By Eric J. Johnson

Average: 0.00, 0 Ratings

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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