Eric J. Soares Books

Extreme Sea Kayaking : A Survival Guide

By Michael Powers, Eric Soares, Eric J. Soares

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High-energy, high-adrenaline sea kayaking in surf, along rocky shores, in extreme weather conditions, is like no other experience in the world. Two of the world's top extreme sea kayakers have writ...

Sales Training: The Complete Guide

By Paul G. Stoltz, Eric Soares, Randall E. Majors, Eric J. Soares, Paul Gordon Stoltz

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"In the larger scheme of training and development, true sales training often gets short shrift. Here at last is a comprehensive guide for everyone involved in designing, delivering, and improving t...

Promotional Feats: The Role Of Planned Events In The Marketing Communications Mix

By Eric J. Soares

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in This Volume, Eric Soares Offers A Lively And Comprehensive Treatment Of Promotional Feats--publicity Efforts That Generate Positive And Extensive Media Exposure And Thereby Enhance Sales. Arguin...

Cost-effective marketing research

By Eric J. Soares

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.