Eric Van Heck Books

Making Markets
Making Markets

By Eric Van Heck, Ajit Kambil, E. Van Heck

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"Markets are Transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the...

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Smart business networks
Smart business networks

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Technology Meets Flowers
Technology Meets Flowers

By Eric Van Heck

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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