Introduction To Information-Based High-Tech Services

By Eric Viardot

Provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer...

Successful Marketing Strategy For High Tech Firms

By Eric Viardot

Revolution Of Innovation Management: Volume 1 The Digital Breakthrough

By Eric Viardot, Alexander Brem

Successful Marketing Strategy For High-Tech Firms, Second Edition

By Eric, Eric Viardot, Viardot, Viardot, Eric

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical new book helps you understa...

Successful Marketing Strategies For High-Tech Firms, Third Edition

By Eric Viardot

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where ef...

Ecologie Et Entreprise: Les Leçons De L'Expérience : L'Intégration Des Contraintes De L'Environnement Naturel Dans Les Choix Stratégiques Des ... (Collection Environnement) (French Edition)

By Eric Viardot

Eric Viardot Mode Of Access: World Wide Web.

L' Environnement Dans L'Entreprise

By Eric Viardot

The Timeless Principles Of Successful Business Strategy

By Eric Viardot, Eric Viardot (Auth.)

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial...

The Timeless Principles Of Successful Business Strategy

By Eric Viardot

The Timeless Principles Of Successful Business Strategy: Corporate Sustainability As The New Driving Force

By Eric Viardot