Erika Napoletano Books

The power of unpopular
The power of unpopular

By Erika Napoletano

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"You probably never thought you'd want to build an unpopular brand, but the rules for branding have changedEvery successful brand in history is inherently unpopular with a specific demographic. Som...

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Power of Unpopular
Power of Unpopular

By Erika Napoletano

Average: 0.00, 0 Ratings

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Power of Unpopular
Power of Unpopular

By Erika Napoletano

Average: 0.00, 0 Ratings

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Power of Unpopular
Power of Unpopular

By Erika Napoletano

Average: 0.00, 0 Ratings

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Power of Unpopular
Power of Unpopular

By Erika Napoletano

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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