Esther Thorson Books

Simulation in Higher Education

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Persuasion Ethics Today

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Advertising and the World Wide Web Advertising and Consumer Psychology

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In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provid...

Internet Advertising

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Integrated Communication

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Advertising Age

By Esther Thorson

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The Proceedings of the 1993 Conference of the American Academy of Advertising Proceedings of the Conference of the American Academy of Advertising

By Esther Thorson

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Advertising age

By Esther Thorson

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The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorou...

Digital advertising

By Esther Thorson, Shelly Rodgers

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Digital advertising

By Esther Thorson, Shelly Rodgers

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.