Evert Gummesson Books

Qualitative methods in management research
Qualitative methods in management research

By Evert Gummesson

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"Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links...

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Qualitative methods in management research
Qualitative methods in management research

By Evert Gummesson

Average: 0.00, 0 Ratings

"Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links...

Read More
Marketing de Relacionamento Total
Marketing de Relacionamento Total

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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