F. Joseph LePla Books

Integrated branding
Integrated branding

By F. Joseph LePla

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Integrated Branding
Integrated Branding

By Lynn M. Parker, F. Joseph LePla

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"For deeper, more loyal customer relationships and enhanced profit margins, companies must actually "live" the brands they sell. This approach is called "integrated branding" and it's not just a co...

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Integrated Branding
Integrated Branding

By Joe LePla, Lynn Parker

Average: 0.00, 0 Ratings

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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