Faris Yakob Books

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Paid attention

By Faris Yakob

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"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewe...

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Paid Attention
Paid Attention

By Faris Yakob

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Paid Attention
Paid Attention

By Faris Yakob

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Paid Attention
Paid Attention

By Faris Yakob

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Paid Attention
Paid Attention

By Faris Yakob

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Paid Attention
Paid Attention

By Faris Yakob

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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