Fernando Trias De Bes Books

Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Lateral Marketing: New Techniques for Finding Breakthrough Ideas

By Fernando Trias De Bes, Philip Kotler

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This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations o...

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Good luck
Good luck

By Alex Rovira

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The Time Seller
The Time Seller

By Fernando Trias De Bes

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Winning At Innovation
The little black book of entrepreneurship
The little black book of entrepreneurship

By Fernando Trias De Bes

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"A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind"--Provided by publisher.

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Good Luck In Japanese Language
La buena suerte
La buena suerte
Las siete llaves
La reconquista de la creatividad

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